BizCoach AI by Kestio
EN
The sales training ground

Your sales reps play every match… and never train.

Every missed sales meeting is a lost match — with a real deal at stake. BizCoach is your teams' training ground: they practise out loud, in real time, against AI prospects that push back like the real ones. They walk into meetings prepared. You see the progress.

4.9/5 on Google · Thales, MAIF and Leroy Merlin train with BizCoach

📖 Get the guide “Training your sales reps like athletes”

Score +23%
Voice AI
+23%
in score within 4 weeks
6
simulators
24/7
The training ground is open
They trust us
APRR logo - BizCoach AI client
Bergerat Monnoyeur logo - BizCoach AI client
Biomérieux logo - BizCoach AI client
Bolloré Logistics logo - BizCoach AI client
Bonfiglioli logo - BizCoach AI client
Bristol-Myers Squibb logo - BizCoach AI client
CEVA Logistics logo - BizCoach AI client
Deck & Donohue logo - BizCoach AI client
Desautel logo - BizCoach AI client
Durance logo - BizCoach AI client
Figaro Classifieds logo - BizCoach AI client
Honda France logo - BizCoach AI client
Leroy Merlin logo - BizCoach AI client
MAIF logo - BizCoach AI client
Too Good To Go logo - BizCoach AI client
Thales logo - BizCoach AI client
Lacoste Dactyl logo - BizCoach AI client
GL Events logo - BizCoach AI client
Smartway logo - BizCoach AI client
DCF logo - BizCoach AI client
APRR logo - BizCoach AI client
Bergerat Monnoyeur logo - BizCoach AI client
Biomérieux logo - BizCoach AI client
Bolloré Logistics logo - BizCoach AI client
Bonfiglioli logo - BizCoach AI client
Bristol-Myers Squibb logo - BizCoach AI client
CEVA Logistics logo - BizCoach AI client
Deck & Donohue logo - BizCoach AI client
Desautel logo - BizCoach AI client
Durance logo - BizCoach AI client
Figaro Classifieds logo - BizCoach AI client
Honda France logo - BizCoach AI client
Leroy Merlin logo - BizCoach AI client
MAIF logo - BizCoach AI client
Too Good To Go logo - BizCoach AI client
Thales logo - BizCoach AI client
Lacoste Dactyl logo - BizCoach AI client
GL Events logo - BizCoach AI client
Smartway logo - BizCoach AI client
DCF logo - BizCoach AI client
20 years
of experience
+10 000
sales reps trained
+100
certified experts
90%
of satisfied clients
4.9/5 ★★★★★
on Google · 200 verified reviews

Today, your sales reps train on your real prospects.

“Getting some practice”, “learning on the job”… Pretty phrases for a blunt reality: every missed objection costs you a lead your marketing paid to acquire. Every closing lost for lack of training is a deal you could have signed.

A professional footballer trains 20 hours for 90 minutes of match play. A sales rep does the opposite: 100 % matches, 0 % training. Then everyone wonders about the conversion rate.

No athlete competes without having trained. So why do your sales reps only ever play the official match?

1 new hire = 3 to 6 months of ramp-up on your real leads.

Multiply that by every new hire, every offer launch, every prospecting campaign.

Calculator

How much do your untrained sales reps cost you?

Estimate the revenue you are leaving on the table across your entire sales cycle. Adjust your figures:

Leads / month100
First meetings booked20
Identified projects8
Deals closed2
Annual revenue today 192 000 €
With trained sales reps €324,000
Estimated lost revenue per year +132 000 €

Indicative estimate · free to calculate, no sign-up required

The training ground that sales was missing.

BizCoach is a training ground: a place where you rehearse your sales fundamentals, where you're allowed to fail, and where you only go back into the field once you're ready.

Your sales reps train out loud, over the phone, in real time — not on a text chatbot. Facing them: AI sparring partners who object, get irritated, bluff and let themselves be convinced. Exactly like your prospects. Only tougher.

Every stage of the sales cycle has its simulator.

Each simulator specialises in a key stage of the sales cycle.

Prospector

Prospector

Master the cold approach and book more sales meetings.

“You’re the third person to call me this week.”

Discovery

Discovery

Learn to ask the right questions and uncover the real needs.

“We'll see, nothing is decided yet.”

Elevator Pitch

Elevator Pitch

Build a sharp pitch and convince in 2 minutes.

“You have 2 minutes, not one more.”

Negotiator

Negotiator

Defend your margins and close win-win deals.

“Your competitor is 20% cheaper.”

Satisfactor

Satisfactor

Build customer loyalty and turn satisfaction into referrals.

“We are happy, but we are putting everything back out to tender this year.”

MEDDIC

MEDDIC

Secure your qualification with the industry-standard methodology.

“The decision-maker? That's difficult right now.”

Sales rep in a voice simulation with BizCoach AI

Realistic voice simulation — not a text chatbot

Your sales reps speak out loud, in real time, with an AI that reacts like a real prospect. Our simulators adapt to your type of prospect and your difficulty level.

+35%
Conversion rate
x3
More practice
5-20 min
Per session
0
Stress, 100% safe

And also: Argumentation (ArguWin) — build and defend a compelling case.

Nothing drives a team forward like a championship.

Launch challenges between team members: real-time leaderboard, teams or individuals, measurable goals. Individual training becomes locker-room energy.

Engage the whole team

Challenges turn individual training into collective momentum. Set objectives, build teams, and track progress in real time.

  • Ranking & leaderboard Track scores in real time and fuel the competitive spirit.
  • Teams & individuals Create team or individual challenges, mandatory or opt-in.
  • Measurable goals Average score, number of sessions, best score: you choose your success criteria.
  • Notifications & reminders Automatic emails on activation, plus D-5, D-3 and D-0 reminders.
  • Tournaments & duels Take on your colleagues in a knockout tournament or a 1-on-1 duel.
Sales team in a BizCoach AI training session
🏆 Q1 Prospecting Challenge
From 1 March to 31 March 2026
1
SL
Sophie L. 8.7
2
MB
Marc B. 8.2
3
AD
Antoine D. 7.9
4
LC
Lucie C. 7.5
Team progress — 68%
New

BizCoins: the more you play, the bigger the pot.

Every session, every challenge, every duel earns BizCoins. The more your teams train, the higher the counter climbs — to be turned into rewards or into a pot shared between colleagues. Training becomes a game with real winnings.

★★★★★

“We launched BizCoach in Challenge mode at our Sales Kick-Off with 150 sales reps. The buzz was immediate: teams got caught up in it, scores climbed in real time, and the atmosphere was electric. It's the first time a training tool has generated that much enthusiasm.”

TH
Sales Director
Thales — Mobile Connectivity Solutions Division

Your real sales meetings become your best training ground.

BizCoach doesn't stop at simulation. Prepare your sales meetings in advance, then record or import a real meeting: the AI transcribes, analyses and scores it — turning every real meeting into a lesson.

Before — Prep Meeting

In 30 seconds, an AI brief: the prospect's context, the questions to ask, the traps to avoid. You walk into the sales meeting prepared.

Learn more →

After — Débrief Meeting

Record or upload the audio from your real meeting: transcript, analysis and scoring by dimension, quotes and an action plan.

Learn more →

Replay

Replay a key moment from your real sales meeting in simulation, on the right simulator, until you master it.

Learn more →

No other tool both prepares and analyses your real sales meetings.

Three ways to step into the training ground.

Teams

You lead sales reps.

One shared method instead of ten homegrown styles. New hires ramping up in weeks, not months. And real visibility: scores, debriefs and everyone's progress in your manager dashboard.

Sales Kick-Off & key moments

You drive sales performance.

Launch a challenge at your kick-off, your onboarding or your product launch. Reference: Thales, 150 sales reps, immediate engagement.

Solo

You sell. You want to reach the next level.

Sales rep, freelancer, consultant: train in real conditions and walk into your meetings a step ahead.

Where others inform, BizCoach trains.

E-learning, role plays, AI chatbots… every approach has its limits. BizCoach is the only training experience that is continuous, voice-based and manager-driven.

Criterion BizCoach AI E-learning Role plays AI chatbots
Realistic scenarios
Available 24/7
Voice-based, real time and fluid
Management framework, dashboards, history
Instant, personalised feedback
Preparation + debrief of real sales meetings
Customization (your offers, your personas)
Measurable ROI (meetings, opportunities, deals)
Gamification and challenge

included  ·  partial  ·  absent

Three levers to combine for lasting performance gains.

BizCoach is not a standalone tool. It is part of a system proven by Kestio: education lays the foundations, voice training embeds the practice, and the coaching manager keeps it alive day after day.

1

Kestio training

On-site or remote, augmented with AI. 20 years of method, 120 modules to lay the foundations.

Visit Kestio →
2

BizCoach AI

The regular voice practice that embeds skills: 5 to 20 min, in real conditions, facing AI simulators.

3

Coaching manager

Regular, individualised coaching, as close as possible to real business. The keystone of the whole programme.

Learn more →
= The result
Measurable results: conversion up, deals closed up.

BizCoach AI adapts to your industry

Whatever your industry, your sales reps train on the key situations of their own sales cycle.

Industry & construction

Banking & Insurance

Health & Pharma

Tech & SaaS

Retail & Distribution

Telecom & Media

Services & Consulting

Customer Care

with Satisfactor

Measurable transformations, in the field.

150
sales reps engaged from the 1st day (Thales)
>90 %
weekly adoption (MAIF)
+5 pts
score gain between the 1st and the 5th session (GL Events)
4,9/5
on Google, 200 verified reviews
★★★★★

“The sales training agents bring new formats to our sales education programmes and to the sessions run by our Sales Managers. The realism of the conversations is striking!”

LD
Chief Executive Officer
Lacoste Dactyl
★★★★★

“At first I was a little hesitant, and very quickly I got caught up in it. I used every technique I had to handle the objections and land a meeting! And the debrief… unsettling, it is so spot on!”

P
Sales rep
Prospector user

Skills growth becomes a verifiable certification.

With certifying tracks, your teams' progress is no longer just a feeling: it is officially validated. The result is a verifiable certification, recognised and easy to share.

Paths that validate

A path in phases (simulator, case, objective). Progress updates automatically after every scored session.

A verifiable certification

Public page, PDF with QR code, Open Badge: official, tamper-proof recognition of skill.

Shareable, motivating

Your sales reps share their certification on LinkedIn. For managers and HR, skills transfer becomes measurable at last.

How the certification works →

Plans to match your needs

Choose the plan that fits your team. Quarterly or annual commitment, with preferential pricing on the annual plan, or a 50-credit pack with no subscription. See full pricing details and what's included.

Starter
Ideal for discovering and progressing on one key skill
49 excl. VAT
per user / month
Billed quarterly (147 € excl. VAT/quarter)*
Included in Starter
  • 1 simulator of your choice
  • Detailed AI feedback after every session
  • History and progress tracking
Choose this plan
Premium
Full access to transform your entire sales team
79 excl. VAT
per user / month
Billed quarterly (237 € excl. VAT/quarter)*
Everything in Focus, plus
  • All simulators included
  • New simulators included as soon as they launch
  • Monitoring and engagement reports
  • Personalised onboarding
Choose this plan

Do you have a team of more than 50 users? Contact us for custom pricing.

Not a startup disconnected from the field. A team that has been coaching for 20 years.

BizCoach wasn't born from an algorithm, but from a shared conviction: you can explain a sales technique endlessly — but skill only comes with repetition. As Kestio cofounders and experts, we brought together the product, the field experience and the method to finally give sales reps a real training ground.

Product management, testing, business design, project management, partnerships and customer relations: every part of BizCoach is built by an expert from the sales floor — not by a team disconnected from the field.

Everything you need to know

No — and that's not the point. BizCoach is the training ground, open 24/7. Our 100+ certified coaches remain the human support: nuance, strategy, relationships. Each makes the other stronger. That's exactly why Kestio offers both.
Choose a specialised simulator (cold calling, discovery, pitch, negotiation...), start a real-time voice call with the AI, then receive detailed feedback with your scores and areas to improve. It is like training with a real prospect, available 24/7.
Yes, 100% voice, in real time. This is not a text chatbot. You speak out loud, just like on a real phone call. The AI listens, responds and reacts naturally to what you say.
From 5 to 20 minutes depending on the simulator, so your teams can train regularly without blocking a slot in their calendar. The platform is available 24/7: they train whenever they want.
Challenges are competitions between team members with defined targets (average score, number of sessions and more), a live leaderboard and collective momentum. Ideal for Sales Kick-Offs, onboarding or continuous skill development.
Yes, BizCoach works in every sector: industry, banking, healthcare, tech, retail, telecom, services... Your sales reps train on the key situations of their own sales cycle.
Kestio has been France's leading sales training ground for 20 years. With more than 100 certified experts and 90% satisfied clients, Kestio helps companies improve their sales performance. BizCoach AI is Kestio's AI platform.

Your competitors play without training. You don't.

Join the companies training their sales reps with AI.

Dominique Seguin - Contact BizCoach AI
Talk to Dominique
Dominique Seguin - Book a BizCoach AI demo

Ready to take your teams to the next level?

Discover in 30 minutes how BizCoach AI transforms your teams' sales training with voice AI.

Personalised demo of the platform
Live voice test with a simulator
Answers to all your questions
★★★★★ 90% satisfied clients — 20 years of expertise

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